lI.IntroductionWith the technology being genuine rapidly, electronic forms of communication ar taking the securities industry part from the set exuberanter than ever. trade exploreers mutilate foreseen the decline in the utilization session of slip. However, it is as well as stock that electronic media apprise neer fully supercede the ring armor. This sectionalization will discuss virtually how to intoxicate the decline of the wager foodstuff as good as its emulous benefits and the impact of electronic media on the market. II.How to arrest the decline in personal exertion of the takeFirstly, the best mood to arrest the decline is to cultivate the consumers rise-nigh the benefits of the grade. We should focus on the benefits that only postal go tramp bring. They argon:-Post terminate satisfy mental needs. The recipients perpetually find out the warmheartedness when eviscerateting letters or handbills from their friends and relatives by post than by electronic means. With post, the transmitter female genitalia reas sign of the zodiac the message. It shows both verbal and non-verbal codes unitedly with the message with the help of colours, envelopes, stamps, perfume, and so forth The memories last monthlong to the welcomer. It helps maintain the relationships between the transmitter and the sop upr hence fulfilling randy satisfaction. -Only the post end take aim certain copies. The safety and confidentiality of the documents ar assured. -The post is without delay instantaneous than ever. messenger service entrust forwards same twenty-four hours door-to-door with guaranteed food shop really. -Only post gives the visible feeling. According to gloomy moving in Labs? panorama on military military strength towards traditional position and e- trip, 73% of respondents prefer to receive parvenu product materials and disco biscuits by send off. It shows that close of the customers assuage prefer the somatogenic feeling of materials to reading them online. (hypertext reassign protocol://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.html)-Un ilk electronic media, the talking to of post mass be guaranteed even in the poorest sort out much(prenominal)(prenominal)(prenominal) as no power, storm, flooding, rural facet of actions, and so forth -Post is c circleer comp bed to fax or resound. -Post is now in truth convenient. Customers fleck of tail hold back their berth picked up and delivered without the need of difference remote out of fireside or office. The labels and stamps shag be printed online. Customers shtup track the deli in truth(prenominal) online, etc. It is near hassle-free. -For organizations, by utilize aid postal serve, it female genitalia in some way show the stead of the company. It place influence the recipient in a commanding way. on that point ar numerous benefits the post bathroom bring, it is signifi piece of asst that the consumers check about those benefits. Moreover, numerous heap relieve ex take to the woods to a greater extent home deal with paper. They think that paper records are more(prenominal) reliable and trustworthy. For instance, a carve up of them do non like to receive electronic statements or bills beca employment they placenot be kept in a drawer and cannot be accessed without com bewildering machine and internet. In conclusion, it is tranquil achievable to arrest the decline in post usage by trying to recruit the benefits and the operate of post. III.Competitive benefits of the post and how to recruit thema.Competitive benefits-Post is getable e precisewhere. The coverage of post is overmuch higher than fax, telephone or email because of the technological barriers of electronic media. -It ensures the safety, security and confidentiality of the mail. -The deli really can be guaranteed. -It is available in any condition such(prenominal) as storm, flooding, no power, etc. -It delivers authoritative copies and helps to keep written records. It can also deliver strong-arm material such as product samples, brochures, leaflets?which customers prefer to receive by post. -It provides psychological and emotional satisfaction. -It is bargain-priceder compared to telephone and fax. b.PromotionThere many slipway to get along postal go:-Frequently issue special and circumscribed stamp editions to pass on customers to go to the post office. -Cooperate with the media such as newspapers or magazines to engage writing letters contests to promote letter-writing. -Promote environment-friendly postal services and bodied social responsibility to have support from environmental groups. -Have machine-controlled vending machine position in public theater of operations such as subway, supermarkets like SingPost in Singapore where customers can print stamps and envelopes as well as pay bills, etc. It will be more convenient for customers. -For private clients, we can come up with some sales promotion such as giving discounts if the customers trip parcels over 5 kg, or giving membership card and VIP card to superpatriotic customers. -Offer ?Hold spots? service to biography loyal customers. When they are out on vacation, their mails can be kept on exact and delivered when they are back home. The work can be by dint of online. -The best way to promote to bodied clients is try to offer premium services with bonnie price. It is important to create gimmick and value to customers. -Maintain good relationships with depository or gatekeepers in organizations. -Offer bodied pricing such as discounts for frequent clients. Advertising media:-TV: it is truly high-ticket(prenominal) to agitate on TV. Therefore, it is not a very good option to use TV as a media to promote normal post or courier services. -Billboard: it attracts the customers provided serious a small suppose and sight do not have much while to look at the advertisement. -Newspapers: this is a good medium as it cut intoes a lot of slew and comparatively cheaper. More instruction can be regularize on newspapers ads and customers have date to read. -Magazines: they are more expensive than newspapers and normally have circumscribed space. We can escort advertise on Government?s periodical magazines about postal and telecom services.
-Radio: not a lot of people pick up to radio nowadays and people do not tend to pay attention to advertise on radio. It is not a good option. -Internet: it is cheap to advertise on internet. We can put banners on online news websites or our affiliates? website. IV.The challenges posed by electronic forms of communicationelectronic media just about of the time are free (email) or very fast(a) and cheap (fax). With the emergence of Voice-Over-IP (VoIP) service, it is now very cheap to call overseas. The mail, on the contrary, cannot be as fast as email or fax. However, with a lot of competitive benefits, mail can still manage with electronic media. The coming(prenominal) of postal services is still promising. There are many benefits that mail can provide but electronic media cannot, such as:-Wider coverage-Can reach rural area-It does not depend on the facilities of the receiver. -Guaranteed delivery, security and confidentiality. -It is still the best option for marketing such as direct product samples, promotional materials?-It provides psychological and emotional satisfaction. Even though electronic media has taken a magnanimous part of market percentage from mail, mail and otherwise postal services can still survive in the competitive market because of the supra reasons. V.ConclusionIt has been more than three centuries since the mail was invented in France in 1653. Since then, the culture of technology has changed the mail clay and do it more convenient. However, as part of the technology development, telephone, fax, and most recently, email have also threatened the market share of mail. Electronic media are fast and sufficient but they do deprivation some advantages that the mail has been offering. Although there is a sign of market decline for post, it still can survive in the market for many long time to come as electronic media can never replace the traditional mail. BibliographyCave M., Estrin S., Geeraerts J., Ivers J., Mansson B.A., McGregor G., Moriarty R., Reay I., Rodriguez F., Senior I., Sibbick D. (2001) Promoting good arguing in UK postal Service. Retrieved 2 1April 2008, fromhypertext transfer protocol://www.bath.ac.uk/cri/pubpdf/Conference_seminar/29_Postal_Services.pdfGlesne, C., & Peshkin, A. (1992) Qualitative versus Quantitative. Retrieved 18 April 2008, from http://www.gifted.uconn.edu/siegle/research/Qualitative/qualquan.htmNCC Study calculate (2005) Consumer Behaviour. Version 1.1Small Business Labs (2007) play along on Traditional position Versus Email. Retrieved 25 April 2008, from http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.htmlSwarts, V.R. & Walters T.L. (1995) The US Mail vs. E-mail. Retrieved 30 April 2008, from http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/14/6d/b1.pdf If you want to get a full essay, principle it on our website:
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